The challenge was to transition the branding of a beach club into a nighttime winter wonderland for its annual winter activation. The brand idea was to focus on elevating the party atmosphere by incorporating a sophisticated and chic European layout, complemented by trendy graphic elements and a subdued dark color palette. The aim was to immerse guests in the ambiance of the fanciest ski stations such as Courchevel and Megeve, evoking the spirit of après-ski celebrations. From mulled wine to cozy gatherings, the branding aimed to transport patrons to a luxurious winter retreat, redefining the beach club experience for the colder months.