The challenge at hand was to develop an overarching brand that encompasses three distinct venues, harmonizing seamlessly to rejuvenate an iconic destination for Brisbane's nightgoers. The brand idea revolved around crafting three unique brands that resonate as a cohesive whole, enticing customers to seamlessly transition between venues for an unforgettable night. TAMA - TIME FADES SENSES ARE ETERNAL With TAMA, we embraced a simplistic yet chic branding approach, focusing on elegance and sophistication to complement its fine dining experience. THE GATSBY - THE MAN THE MYTH THE LEGEND For Gatsby, our aim was to reimagine the art deco era, infusing discreet yet remarkable branding that captures the essence of the venue's intimate cocktails and whisky bar.