The challenge involved designing a minimalistic branding concept for a new modular entertainment hub on the Gold Coast, adaptable to various cultural, musical, and entertainment needs. The brand idea aimed to infuse a rough aesthetic into the minimalistic branding through the use of texture and raw materials, symbolizing the concept of a "diamond in the rough." Overlapping circles as the main element were employed to represent the modular nature of the space and stage, illustrating its ability to evolve alone and / or combine to tailor every type of event. The branding was conceived as a blank canvas, ensuring it serves as a platform for artists to express their creativity during their performances, fostering an environment of artistic freedom and innovation.