The challenge presented was to develop a standout brand for a marketing agency that effectively encapsulates the owner's vibe and her relaxed approach to the discipline. The brand idea focused on capturing the essence of Kelsie, the owner, and her approach to digital marketing, creating a branding that is simultaneously soothing and powerful. Utilizing pastel colors and a round bold font, we aimed to convey a sense of tranquility and authority. Additionally, we incorporated a recognizable and meaningful symbol to further enhance the brand's modern and remarkable presence within the competitive agency market of Australia's East Coast.