The challenge presented was to develop a nationwide brand for a groundbreaking concept in Australia that would have global resonance and draw performers from around the world giving life to its signature EAT PLAY VIBE. The brand idea was to establish Cali Beach as the premier entertainment destination and sole beach club in Australia. Through meticulous attention to detail, I crafted a globally recognizable brand, from brand guidelines to event visuals, positioning Cali Beach prominently on the international stage. Bold typography and vivid colors were paired with hand-drawn elements to evoke a vibrant party atmosphere, setting the tone for an unparalleled entertainment experience