The challenge was to create a localized campaign for Ducati Bordeaux that connects the prestige of the Italian brand with the elegance of the Bordeaux lifestyle. Our creative idea was to capture the spirit of Ducati through a refined, cinematic visual direction rooted in the architecture and atmosphere of Bordeaux. Embracing a premium editorial style, we combined high-end photography with dynamic compositions to evoke emotion and sophistication. The goal was to immerse customers in the Ducati universe while strengthening the concession’s local identity. To ensure consistency and impact across digital and print touchpoints, I developed distinctive visual codes, including a bold typographic style, a curated color palette, and immersive storytelling elements.