The Challenge was to create a brand that diverges from the mainstream perception of French restaurants. Our brand ida was to instill a luxurious European chic vibe while retaining the essence of the Gold Coast atmosphere. Embracing a minimalist editorial style, we incorporated carefully selected high fashion imagery and chic creative direction. The goal was to immerse customers in the ambiance of a high-fashion French brand across all touch points. To ensure seamless recognition and exportability across Australia, I developed a highly distinctive color scheme and logo.